Emilio Pucci

The Florence-based fashion house was founded by the larger-than-life figure, the Marchese Emilio Pucci di Barsento, and became particularly acclaimed for its colourful swirling prints in the sixties and seventies. Its clients included the likes of Sophia Loren and Jackie Kennedy Onassis.

For the collaboration with Bisazza, a series of both historic and more recent designs were blown up and translated into mosaics. Among them were motifs originally devised for silk scarves back in the sixties. In 2016, this bold geometric pattern, called Amélie, was transformed into a stunning 24-meter mosaic frieze at the Foundation.

Emilio’s daughter Laudomia, who is Pucci’s vice-president and image director, compares the results to street art. “This is a great opportunity for our graphic designs to move beyond the bounds of the concept of fashion, evolving into a bold new artistic expression,” she asserts. “Bisazza’s interpretation of our prints underscores their beauty and power, thanks to the fine quality and attention to detail of Italian- made products.”